Nike Spec Ad | Commercial Production

Director | DOP: Kyle Cooper

This Nike spec ad was produced as a single-crew production, showcasing what can be achieved through thoughtful planning and creative execution. Shot on the Blackmagic Cinema Camera 6K Full Frame paired with NiSi Athena cinema lenses, the project delivers striking, cinematic visuals that embody the energy and precision associated with the Nike brand.

We utilized Aputure LED lighting for the indoor sequences, while embracing natural light and careful compositionfor the outdoor scenes. The result is a clean, dynamic look that highlights performance and authenticity.

This production stands as a testament to the quality and visual impact achievable with minimal resources—a demonstration of how strong storytelling and technical skill can elevate any concept.

Woman bent over during run in Nike spec ad
Woman in nike shoes walking in house during nike spec ad
Woman stretching in park during Nike Spec Ad
Woman blowing into hands because she's cold during Nike Spec Ad
Silhouette of woman by the water in Nike Spec Ad