Apple Pencil Spec Commercial
Director | DOP: Kyle Cooper
This Apple Pencil Spec Ad was filmed using the Blackmagic Cinema Camera 6K paired with vintage Canon FD lenses, creating a rich, cinematic aesthetic. The set was fully designed and dressed by our team and illuminated with Aputure LED lighting to achieve a clean, warm atmosphere that complements the story of the artist.
Our goal was to capture the bright, creative energy synonymous with Apple’s visual identity—employing dynamic camera work and a color palette that reflects the brand’s distinctive tone and storytelling style.
This half-day production was a pleasure to bring to life. Our team provided end-to-end production services, including pre-production planning, on-set execution, post-production editing, and motion design.
